What is Australia & New Zealand Babywearing Week ?
Babies don’t have to be a handbrake on a parent’s lifestyle. The ancient wisdom of ‘Babywearing’ – the extended use of baby carriers and slings – offers the busy modern parent freedom and convenience, while providing their babies the most nurturing place to grow.
Australia and New Zealand Babywearing Week (ANZBW) encourages local communities and supports the local charities that support them. Founded by Babes in Arms in 2010 and sponsored by multi-award winning carrier brand Ergobaby, the national celebration was designed to raise the profile of babywearing in a pram dominated culture. It gathers parents together to create and/or attend a local Babywearing Event. Babywearing events are hosted by volunteer coordinators who invite local parents to join in the celebration to support their local charity.
As the founder of ANZBW, Babes in Arms has given over $17,000 to family-focused charities since its inaugural celebration in 2010. Previous ANZBW celebrations have seen up to 40 Babywearing Events register in one year across every state in Australia and New Zealand, with events collectively attracting hundreds of participants and local media coverage.
Running parallel with International Babywearing Week, this year’s theme is ‘Best Seat in the House’ and the weeklong celebration will run from 5 – 10th October.
Who Founded the Celebration?
Babes in Arms, babywearing specialists, founded Australia and New Zealand Babywearing Week in 2010 as a focused opportunity to raise awareness about the benefits of babywearing and to demonstrate how modern parents can enjoy peaceful and active post-baby lifestyles by using baby slings and carriers, the oldest parenting tools known to mankind. Babes in Arms’ Director and mother of four, Anita Lincolne-Lomax, knows from experience how baby slings and carriers are an essential tool for peaceful, hands-free parenting.
As an industry expert, Babes in Arms is well regarded for raising awareness about the benefits of babywearing. Lincolne-Lomax was awarded the national title ‘AusMumpreneur of the Year 2011’ by Connect 2 Mums. Babes in Arms flagship products include the Ergobaby Carrier and the cool-comfort mesh Breeze Baby Sling. All are available through leading baby stores and boutiques across Australia and New Zealand and online at www.babesinarms.com.au. Further information is available through the Babes in Arms blog, Facebook and Instagram.
“It’s beautiful having your child so close and having that intimate contact with them, you can read their cues more readily. Babies love experiencing the world from the safety and warmth of their parent’s arms.” – Anita Lincolne Lomax, Director of Babes in Arms